1. To meet customers' needs by providing the highest quality products and services promptly, creatively, and competitively always doing business with integrity, respect, and constant sensitivity to our customer requirements.
2.To create a conductive and enjoyable working environment to allow employees the opportunities for personal and professional growth and exciting career paths, where quality improvement and excellence are 'second nature' and where outstanding individuals work together as a team.
3.To generate satisfactory returns on investment for our shareholders by operating effectively, efficiently and achieving business growth.
4.To care for the environment and for the community that we live in.